Google marketing - AdWords

• Attract more customers
  Bring in new website visitors, grow online sales, find new leads.
• Reach the right people at the right time
  Your business gets found by people on Google precisely when they're searching for the things that you offer.
• Advertise locally or globally
  Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or store.
• See what keywords are converting
  You can see which ads are effective in driving traffic to the site.
• Start with any budget
  You set your own budget, so your costs will depend on what you are trying to accomplish with your advertising. Some businesses spend tens of thousands of dollars a month, and others are comfortable investing several hundred.
• Stop, start, pause, test
  Tweak your ads, try new search terms, pause your campaign and re-start whenever you like, for free.
• No visit, no fee
  You only pay when someone clicks your ad to visit your website, or calls you. In other words, when your advertising is working.

Facebook marketing - Ads, Community Management

• Facebook is one of the most popular websites on the Internet
  With approximately 1.28 billion monthly active users, Facebook is the 2nd-most visited website on the Internet (behind Google).
• Facebook offers targeted advertising
  Facebook allows advertisers to target a specific group of people based on age, personal interests and more.
• Demographics targeting
  Choose the audience for your advert based on demographics such as age, gender, education and more. You can create different adverts to appeal to different age groups or genders.
• You can increase customer loyalty through a Facebook fan page
  These pages allow your business to interact directly with your customers so that you can build loyalty and brand image.
• Offer special promotions through your Facebook fan page
  Your fan page can also be used as a platform to promote new products or ad campaigns.
• Facebook users offer heightened audience engagement
  Facebook users visit the website not only to consume information, but also to create it.
• Ability to reach smartphone users
  This means advertisers not only have the ability to reach people on their computers, but also via smartphones worldwide every single day.