Shop via the Internet is considered to be the most profitable form of trade due to the simplicity and low cost. The user (customer) can do shopping at any time of day or night, you are not restricted only to customers from the neighborhood and do not pay for the lease of office space. Regardless of your location, placing your product on the Internet allows all its users to get acquainted with your offer, even if they are miles away.

Establishing the classic retail chain requires significant investments in infrastructure, facilities, labor and associated equipment. These are enormous investments if you want to sell in a large area (such as, for example, the whole country). Organisation of Internet retail is much cheaper, considering that all the physical shops are replaced with a web site.